Built by people who hunt, book hunts, and know why outfitters lose business.
HuntingCRM didn't come out of a software company that discovered hunting last quarter. It came out of a hunter who kept getting ghosted by outfitters, and a builder who'd spent years fixing the same problem for other kinds of businesses.
The hunter.
Trent Crane is co-founder and CEO of Clutch City AI and a graduate of BYU's Marriott School of Business, where he studied entrepreneurship. In 11 years in solar, he oversaw more than $100 million in sales, exited his solar company to a publicly traded company and spent three years in its corporate leadership. He credits that acquisition to the technology and systems he put in place. Today he helps service businesses put the same kind of systems in place, closing more deals and cutting manual work with AI and automation. He also founded Hunt Warz, a hunting competition TV series. Outside of work, Trent serves as a church leader and school board member, coaches flag football, and is raising four kids with his wife.
"I'm not a software guy pitching you. I hunt. I buy tags. I book with outfitters every year — and I've had guys never call me back."
Trent Crane
The builder.
Jared Bender is co-founder and CTO of Clutch City AI, where he leads technology and marketing for every client. He's been hooked on business since he was a kid, from selling duct-tape wallets to fixing computers for retirees. He started making videos at 13 and has since logged 10,000+ hours editing for YouTubers with millions of subscribers. He was the go-to tech person at a venture capital firm before working at StoneSpot and Coastal Acquiring Secure Holdings. Now he builds systems so no lead slips through and owners can see their numbers at a glance. He's an Eagle Scout, one of four siblings, and still the person his whole family calls for tech help.
The guy who picks up.
Jake talks to outfitters all day. He's usually the first voice you hear from HuntingCRM, and his job is simple: make sure no outfitter's call or text goes unanswered, which would be a pretty embarrassing thing for us to get wrong. He sets up your discovery call and makes sure Trent and Jared know how you run before you get on it.
The hunting show behind the build.
Hunt Warz is where this started. Real camps, real hunters, real outfitters, season after season. The photos on this site come from that footage, and the first outfitters we built with were people Trent already knew from it.
The best-run outfitter in a region should be the one who wins it.
Not the one who happened to answer the phone. Not the one with a nephew who's good with computers. The one who runs the best hunts, treats hunters right, and shows up for his guides.
Right now that outfitter loses hunts he never knows about, spends August chasing waivers, and holds his whole season in his head. The software that exists for him was built for lodges with a front desk, or built to be figured out alone on a Saturday.
We built HuntingCRM to be the thing a good outfitter would build for himself if he had the time and a builder on staff. Then we decided the only honest way to make it great was to build it with a small group of outfitters, in their seasons, and let them tell us what's wrong with it.
Who's behind the name in the footer.
Clutch City AI is the company Trent and Jared run that builds booking, follow-up, and paperwork systems for service businesses. HuntingCRM is Clutch City's product for hunting outfitters and guides. Same builders, built for your world.
Talk to Trent and Jared. Not a sales deck.
Thirty minutes. You tell us how you run, we show you your season on a board. Both of us are on the call.
Book a 30-minute callRather text? Send us a message and we'll get right back to you.